Pink is the new white, and Telfar is the new Prada according to fast-rising Nigerian producer Ronehi and Nigeria’s rap princess, SGaWD in the epic new video for ‘Telfar’.
Like a scene from an alté doll house, SGaWD exudes confidence and expertise in her little corner of the world, where she is handling calls, filling her bags with money and maintaining beauty, while Ronehi kicks back, sharing a smoke with a mannequin and shocking out to his UK Garage inspired, Telfar-approved beat.
Shot between Lagos and London, the visuals combined with the synthetic bass add to the upbeat energy of the track making you wish you were hearing it at a summer rave in one ofyour favorite cities – it’s nostalgic, fun and it leaves us anticipating what’s next. A revivalist anthem for summer in the northern hemisphere, ‘Telfar’ has seen support spread across Africa and the Atlantic from BBC Radio 1 (Coldest Record of the Week on the Soundsystem Show with Jeremiah Asiamah), BBC 6 Music, Reprezent Radio, Rinse FM, Worldwide FM, Cool FM, 5FM, Foundation FM, Native Mag and Culture Custodian.
With over 55k views on TikTok, Telfar stans continue to flex their bags and exclusive drops as the #TelfarRiddim challenge continues.
The official video was released on the 17th of August under London and Johannesburg-based record label, Outer South.
Click here to stream Telfar
Follow Ronehi
Instagram: https://www.instagram.com/ronehi/?hl=en
Twitter: https://twitter.com/ronehi
TikTok: https://www.tiktok.com/@ronehi27
SoundCloud: https://soundcloud.com/ronehi
Apple Music: https://music.apple.com/gh/artist/ronehi/1461908829
Spotify: https://open.spotify.com/artist/41h99u87ioeyoCZh7XTshv?si=FDTpP4KQRdOH-s6-2UhQsA
