TJWHO launched its first collection in May. The collection combines the beauty of minimalism and cultural aesthetics to create outfits for the ‘Cultured modern Man’.
TJWHO was founded in 2018 by Taju Ibrahim, a graduate of Architectural Technology from Nottingham Trent University. Driven by passion, Taju is a self-taught fashion designer, and the only form of professional training he is received so far was gotten during the 6 months he spent learning tailoring.
The look book features side slits, kimonos, native embroidery, exaggerated sleeves, prints , all referencing African, European and Japanese heritage.
View the full look book below.
Styling and Creative Direction by @thestyleinfidelstudios
Photographed by @adebayophotographer
Grooming by @casskoncept1
Mules by @mrtorchfooties_shoes