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Street Souk Collaborates with Off White to Create a Limited Edition Piece to Celebrate Young Nigerian Women

Iretidayo Zaccheaus, the powerhouse behind Nigeria’s largest streetwear convention Street Souk, has collaborated with American designer and entrepreneur Virgil Abloh and his brand Off White to create a limited edition t-shirt that celebrates young Nigerian women. The collaboration comes on the heels of  both creatives speaking on a Panel hosted recently by Our Homecoming, about the Streetwear Culture in Africa.

Abloh recently launched his newest collection under Off White titled “I Support Young Black Businesses,” which is aimed at raising money for organizations that support the black community. Similarly, Street Souk is focused on highlighting and promoting the work of African Streetwear brands, as well as supporting their sustained growth by amplifying their reach and encouraging public support.

Zaccheaus commented, “young Nigerian women are at the forefront of the most incredible things coming out of our country right now. They are thriving and breaking barriers in music, fashion, activism, arts, and journalism, to name a few. Watching women lead with confidence, like the Feminist Coalition during the End Sars Protests for example, has been inspiring. This shirt is about celebrating that, and encouraging women to continue to change the status quo.”

In a post on Instagram, Abloh commented “met Ireti in Lagos 5 years ago. Her vision radiates, still. Africa right now is on the forefront of a youth driven fashion renaissance and she’s curating a scene within it called Street Souk that is birthing a scene for this generation of Nigeria today. This [shirt] comes in a series of projects I am doing titled ‘Product of Africa’.”

The shirt is intended to celebrate all Nigerian women, regardless of sexual orientation, tribe, religion, and belief. “The future is female, and we really want to embrace that especially in a genre of fashion that is not always representative of women,” Zaccheaus added.

Designers: Street Souk & Off White

Models: @iretidee99 @t4milore @blessing_ewona
photography: @dosebydots
styling and creative direction: @zehna_

Models wear:
Earrings: @hubrisworlds
Necklace: Legacy by Adesuwa
Trousers: @5200.fleece @davidblackmoore , @xiiglover

Betty Godson
Betty Godson