Irun is an artistic homage to African women’s hairstyles, a living archive of identity, craftsmanship, and pride. Across generations, these hairstyles have been powerful symbols, deeply tied to culture, status, spirituality, and community. They are a declaration of self. “Rooted in culture. Braided in pride.”
This creative direction is rooted in appreciation, not just for hair as beauty, but as tradition. Hair has always uplifted confidence, especially when it reinforces cultural identity. With Irun, what you see is more than aesthetic; it’s a celebration of heritage woven into every strand.
What Irun captures is more than fashion. It’s about roots. It’s about reclaiming space and honoring tradition in the most expressive and empowering way, through hair. This project draws from visual storytelling to highlight the sheer versatility of African hairstyles and the women who wear them. Whether sculpted in intricate cornrows, regal updos, or free-flowing textures, the hair speaks of elegance, strength, and identity.
In a society where Eurocentric beauty standards have long dominated, African hair remains defiant, unapologetically bold, artistic, and symbolic. Irun reminds us that African hairstyles are not trends; they are timeless expressions of legacy.
From editorials to everyday wear, African hairstyles continue to reclaim their rightful place in global conversations around beauty. Through projects like Irun, we are reminded that hair is not just an adornment. It is a powerful vessel of identity and pride.