Some people possess a unique skill—the ability to predict trends before they emerge. For others, it’s a gut feeling, an intuition about which rising artists will make it big. Calling Krizbeatz a music soothsayer might seem like an exaggeration, but it’s a fitting description for someone with such a special flair.
Krizbeatz has a talent for introducing international artists and making them familiar with the Nigerian music scene. Boasting an impressive portfolio , he has worked with numerous A-list artists, recognizing greatness even before it fully materializes.
In our conversation, we delve into everything—from the origins of his producer name to how, he utilizes social media. As a new-age opportunity to showcase his art.
Chris Alvin Sunday, professionally known as Krizbeatz, is not just a Nigerian producer, he’s also a drummer, DJ, and the driving force behind the Krizbeatz Music Academy. His foresight and ability to nurture talent have made him a key figure in shaping the future of music.
What is your favorite and least favorite day of the week, and why?
My least favorite day has to be Monday. For most people, it’s the start of a hectic week, but for me, Mondays feel like a weekend. I use this day to rest and recover, catching up on the relaxation I might have missed over the actual weekend. It’s my time to recharge and prepare for the week ahead.
What was your childhood like?
My childhood was far from ordinary. I was raised by a single mother alongside my three brothers. Growing up with such a strong role model shaped me into who I am today. Recently, I had a conversation that made me realize the importance of breaking the cycle and being grateful for the challenges I faced. Every experience, both good and bad, has contributed to the person I’ve become.
How did the name Krizbeatz come about?
My real name is Chris, and the name “Krizbeatz” is a play on words, symbolizing “Chris’s beats.” It reflects my identity and my work, as people started referring to me with that tagline. It’s a simple yet powerful representation of my craft.
Was producing always your passion?
Yes, producing was always in my blood. I was that kid constantly drumming on desks in the classroom, tapping out rhythms whenever I could. Drums have always been a part of my life, from leading the assembly with drumbeats to playing in the school band and church choir. That’s where the nickname “Chris the Drummer Boy” came from. A church moniker that stuck with me and became a part of who I am.
If it wasn’t Krizbeatz producing music, what do you think you would be doing?
I’d probably be teaching music—maybe even as a professor in LA or Atlanta, sharing the intricacies of Afrobeats or Afro-dance music, which is a genre I created. I have a passion for education and would love to inspire the next generation of musicians.
What’s the science behind a great mashup? The DJ side of you seems to understand this art well.
The kind of songs I create are ADMS (Afro-Dance Music Style), and when I work with tracks from other artists, I don’t just mix them—I remake them in my own style. People often call these mashups, but they’re not really mashups. It’s more about taking a song and recreating it with my unique touch, turning it into something entirely new and fresh.
Can you share a list of people you’ve worked with and those you’re looking forward to collaborating with?
I’ve had the pleasure of working with some incredible talents like Fave before she blew up, Boj on “Gbagada Express Vol 1,” Tekno, Seyi Vibez, and Bell Shmurda on the cross-border hit “Philo.” I’ve also worked with heavyweights like Wizkid and Davido—honestly, almost everyone in the industry.
My preference has always been talent over commercial value. Last year, I released an EP titled The King of the New Wave Deluxe, and the featured artists reflect this focus on talent. Throughout my 8-year career, I’ve developed a knack for timing the release of my projects to spotlight artists just before they hit the mainstream. It’s a special skill, this ability to recognize unprecedented and promising talents and to share their greatness with the world.
As for the future, I’m really looking forward to working with Shallipopi and Tems—I’m just waiting for the perfect timing.
What does a Krizbeatz studio session look like?
It really depends on the artist. A session with me is about identifying what an artist needs, not just what they want. As a producer, I act as a third eye, seeing the potential in an artist that they might not even recognize. My goal is to take them from where they are to where they need to be, guiding them into the musical consciousness I envision for them. It’s always a vibe, but the vibe changes depending on the artist I’m working with.
Are there any songs you’ve listened to and wished you produced, or that wowed you with their production?
There are many, but one that stands out is “Bounce” by Rema, produced by Don Jazzy. That track matches my energy perfectly.
How did the collaboration with Joshua Baraka and Fave come about?
As I mentioned earlier, I have a thing for working with truly talented people. Talent is always my first consideration, above anything else. After the success of introducing Harmonize to the Nigerian music scene, I wanted to do something similar with Joshua Baraka, who is doing exceptionally well in Uganda. I hope people enjoy his music just like they did with Harmonize in 2018.
I had worked with Fave before she became a mainstream sensation. The song was set to be released, but I decided to hold back a bit because I wanted to get Joshua Baraka on it.
You’re quite active on social media.
Yes, that’s true. Last year, my team actually complained that I needed to be more active, so I’ve been stepping up my game. I used to be a dancer, but I’ll admit that making money has made my back a bit stiff! But I’m definitely amplifying my social media presence, especially for “Touch Me.” You might even catch me busting some moves soon.
Looking at the first songs you produced and your most recent work, what significant changes do you notice?
I’d say I’ve developed a profound taste for quality. Now, I listen to my earlier work and think, “This sound could have been better in certain ways.” Over the years, with experience, I’ve adapted to the dynamic, ever-changing soundscapes. However, one constant is my ability to spotlight fast-rising artists who are talented and my willingness to work with people in this category. This commitment is why I founded the Krizbeatz Academy, where I coach music producers and songwriters.
Words of Motivation for yourself:
“Doing too much is better than not doing enough.”
Listen to “Touch Me” Here
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