The fast-rising Taves is a catalyst for the premonition of an icy RnB splendor within the boisterous pulse of Afrobeats.
The post-war era heralds the growth and advancement of humanity for quite obvious reasons. The new order oversees the ever-dynamic nature of change and the reason for growth leading to this change. This politically charged word signpost in plain terms “ Collective Conscious attempts to address a change of the status quo.” The success of Afrobeats and its antecedent mainstream appreciation comes with the criticism of overreliance on log drums and overworking producers with little show for creativity. This overdue conversation seems to be experiencing self-reflecting-induced transformational shifts.
Despite the widespread popularity of this genre of music, there exists a demographic of music enthusiasts craving an escape from repetitive chants and hypeman soundbites. Though they may not be numerous, their determination is strong enough to cultivate a loyal fanbase for artists who cater to their preferences.
People within this demography, want something away from the noise, something they can unwind to and have conversations over a bottle of wine as the music plays in the background. Their preference for tranquility and experimental music complemented with heartfelt lyricism inspired by deep introspection, takes the win.
Taves positions himself as an artist capable, willing, and committed to filling this void. While he may not yet be hailed as the messiah, he possesses the potential and vigor of an artist infused with vibrancy and an impressive discography to liberate the select few from this boring repetitive cycle.
Through the noise, we can hear a cross-section of people describe him as the Weeknd of Afrobeats. Whatever that might suggest has nothing to do with any physical or fashionable similarity with the American pop Icon, therefore this comparison is based solely on the experimentation of sounds he adopts through his eclectic discography. While I wouldn’t fully agree with that, I can’t deny understanding the rationale and reasoning that supports such a notion.
Personally, I didn’t anticipate his arrival on the scene and the solidification of his artistry to be an easy feat. In terms of sound and genre preferences, he appears as an outsider, yet surprisingly, the Nigerian sonic ecosystem is embracing his music, diverging from the prevailing trends of present Afrobeats and Amapiano sounds.
Tave’s journey may follow a familiar pattern to many individuals, but it doesn’t diminish the excitement and individualism he brings to the sonic ecosystem within and outside Nigeria. His rise to fame began when Bnxn, formerly known as Buju, took notice of his sound after Tave covered Ckay’s “Beggi Beggi.” Intrigued by Tave’s talent, Bnxn took on his management, guiding his career trajectory.
In 2023, Tave secured a record deal with Atlantic Records through Tye Records, positioning him for greater success both locally and internationally. This distribution deal led to the release of hit records like “Bodija,” “Folake,” and “Eleyele.” Tave’s music exudes a calmness reflective of his environment, particularly his beloved city of Ibadan, which serves as a recurring theme in his discography.
Titles like “Folake,” “Eleyele,” and “Bodija” pay homage to notable landmarks and natural preserves in Ibadan, showcasing his connection and deep attachment to the city. Before these hits, tracks like “Betterment” and “Chantal” from his 4-track EP demonstrated his experimental approach to sound, refusing to be confined to a specific genre. The partnership with Tye and Atlantic Distribution alleviates concerns about his potential being limited by his environment, allowing his talent to shine globally.
His reference to Eleyele may not involve a body of water, but it holds significant meaning for him as much as it does for the city of Ibadan. In the song, he expresses hopefulness and the potential for rekindling a romantic relationship. Despite waiting for his lover, as he sings “I dey for Eleyele where you leave,” he displays patience, regardless of his feelings. While Bodija may resonate primarily with those familiar with the renowned Bodija Market, Naira Metric described it as the prime real estate location in Ibadan in 2022. Tave’s mention of women in that environment adds depth to his storytelling.
His guest appearance on Ohema off Melvitto’ M ep; and Realize off Bnxn’s Sincerly Bensn Album heralds his status as a crowned prince about to take ascension of the throne of possibly leading a new order within the Nigerian music ecosystem.
He is a newcomer, and although under fire for his mode of performance, it’s clear the young star is still getting the hang of things, and it might take a moment for him to ease into it. In the meantime, he has already achieved enough, and no comparison with industry leaders can dim the torch he carries.
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