Lex Ash Creates Fashion Film; Guzape: Of Earth And Dust

On the dewy hills of Guzape in Abuja, Nigeria, photographer Lex Ash creates photos bursting with undulating lights and beautiful, black women. RadrAfrica sat down with Lex Ash to talk about his inspirations and his process as a photographer.

What inspired this project?

To start with, I just like to create everywhere I go. I like to find the spaces and tell stories around them. That informs the project’s idea and direction.

How do you choose your subjects?

It all depends on the grand idea. I don’t do anything with just anyone, I keep people in mind for different ideas and reach out to them when I get the space and opportunity to execute those ideas.

What are the signs that a picture is perfect?

Loool, I don’t know the answer to this. I just think that the story can be told different ways and depending on your story and the perspective you’re approaching that story, a picture can look a thousand ways. Perfection, I don’t know about that.

What is the best thing about your job for you?

The connections and the people. The art too, but the people I get to meet and create with.

Get nerdy with us, what’s your favorite lens?

It’s complicated but I’ll say a 50mm F1.4 lens. I don’t have one now since I changed camera bodies but I hope to get one soon.

What is your favorite subject to shoot?

All people but especially Black Women lol. Black women are incredible. And there needs to be more content out there that shows them like they are.

Thank you so much for speaking with me

You’re welcome.

Designers: @dzynbabe @beloisofficial @neemjah

Models: Nene Okoro @nene.okoro, Bukola crystals @bukola_crystals, Queen Idakwo @queen.idakwo

Director: The Lex Ash @thelexash

Assistant Director: Chavala Yanduma @mixchavee

Cinematography: Justin Jamgbadi @justinjamgbadi

Editor: Felix Babalola @babalolafelix

Color Grade & Photographer: The Lexash

Make up Artist: Wonuola Oyewole @belbyroo

Assistant : Favour Agbonika @officia_favy

Location: Guzape Hills, Abuja

Direction, Art, Film: The Lex Ash

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