Marriage is an important, vibrant and colorful aspect of African culture. As beautiful as the union itself may be, it is also important in the African to celebrate the wedding ceremony. This primacy shows in the avid designs of Mazelle Bridals.
In the same vein, the bride is one of the stars of the show and she must be dressed like one. Traditionally, she would be garbed in beads and other jewelry and her dress would be made out of traditional woven or printed like the aso-oke of the Yorubas in West Africa or the umabo of the Zulu people of South Africa.
The African bride is garbed in vibrant, vivid colors and in their latest collection SS21 Elewa Asiko, Mazelle taps heavily into this concept.
Implying fluidity with darts and dramatic curved cuts, the SS21 Elewa Asiko collection is the choice for the modern African bride.
This collection does not shy away from colors and integrates dramatic highlights into the design with mesh nets and applique additions.
There are some influences of the high fashion popular among American couture houses in the mid 60s to early 70s as seen in these carefully constructed necklines
Mazelle Bridals also tries to give a new spin on the traditional Ìró and bùbá worn by Yoruba brides with this red and champagne gold number.
Another interesting thing to note about this collection is the head pieces. Taking the traditional gèlè head tie and converting it into a fashionable head piece with different colors for each bridal outfit
“The Custodian of Beauty” transcends into the present day phenomenal beautiful bride. In her element, she’s the stare and talk of the occasion.
Crafted for the present day bride, carefully designed and curated this SS21 Elewa Asiko Bridal collection.
Creative Direction: Mariam Afolabi (@mizieee)
Styling and Art Direction: The Style Indifel (@thestyleinfidel)
Photography: Bolaji Odukoya (@bolajiodukoya_ @spookz_ )
Models: Funke Williams, Tonbara Ikidi, Grace Thompson and Ebube
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